The Role of National Culture and Gender on Information Elements in E-commerce: A Pilot Study on Trust

Authors

Andrew Ciganek, University of Wisconsin-Milwaukee
S. Jarupathirun, University of Wisconsin-Milwaukee
Hangjung Zo, University of Wisconsin-Milwaukee

Recommended Citation

Ciganek, Andrew; Jarupathirun, S.; and Zo, Hangjung, "The Role of National Culture and Gender on Information Elements in E-commerce: A Pilot Study on Trust" (2004). AMCIS 2004 Proceedings. 67.
https://aisel.aisnet.org/amcis2004/67