Marketing on the Internet: A Semiotic Analysis

Authors

Danai Tsotra, University of Missouri - St. Louis
Marius Janson, University of Missouri - St. Louis
Dubravka Cecez-Kecmanovic, University of New South Wales

Recommended Citation

Tsotra, Danai; Janson, Marius; and Cecez-Kecmanovic, Dubravka, "Marketing on the Internet: A Semiotic Analysis" (2004). AMCIS 2004 Proceedings. 526.
https://aisel.aisnet.org/amcis2004/526