When Search Engines "Speak" Your Language: The Role of Communication Accommodation Theory in Personalized Systems

Authors

Barbara White, The University of Mississippi
Jamison Posey, The University of Mississippi
Sumali Conlon, The University of Mississippi

Recommended Citation

White, Barbara; Posey, Jamison; and Conlon, Sumali, "When Search Engines "Speak" Your Language: The Role of Communication Accommodation Theory in Personalized Systems" (2004). AMCIS 2004 Proceedings. 426.
https://aisel.aisnet.org/amcis2004/426