Benefiting the Online Multi-brand Retailer: The Impact of Supplier's Direct Channel on Wholesale Market Competition

Authors

Ling Xue, University of Texas at Austin
Gautam Ray, University of Texas at Austin
Andrew Whinston, University of Texas at Austin

Recommended Citation

Xue, Ling; Ray, Gautam; and Whinston, Andrew, "Benefiting the Online Multi-brand Retailer: The Impact of Supplier's Direct Channel on Wholesale Market Competition" (2004). AMCIS 2004 Proceedings. 296.
https://aisel.aisnet.org/amcis2004/296