A Comprehensive Model of Customer Satisfaction in Electronic Commerce: Investigating the Asymmetric Relationship between Attribute-Level Performance and Overall Satisfaction

Authors

Sung-Hee Park, University of South Carolina
Dimitar Kunev, University of South Carolina
Bill Bearden, University of South Carolina

Recommended Citation

Park, Sung-Hee; Kunev, Dimitar; and Bearden, Bill, "A Comprehensive Model of Customer Satisfaction in Electronic Commerce: Investigating the Asymmetric Relationship between Attribute-Level Performance and Overall Satisfaction" (2003). AMCIS 2003 Proceedings. 49.
https://aisel.aisnet.org/amcis2003/49