How It Happens: A Conceptual Explanation of Choice Overload in Online Decision-Making by Individuals

Authors

Yun Wan, University of Illinois at Chicago
Satya Menon, University of Illinois at Chicago
Arkalgud Ramaprasad, University of Illinois at Chicago

Recommended Citation

Wan, Yun; Menon, Satya; and Ramaprasad, Arkalgud, "How It Happens: A Conceptual Explanation of Choice Overload in Online Decision-Making by Individuals" (2003). AMCIS 2003 Proceedings. 309.
https://aisel.aisnet.org/amcis2003/309