Generic Strategies for Business-to-Consumer E-Commerce

Authors

Youlong Zhuang, University of Missouri-Columbia
Albert Lederer, University of Kentucky

Recommended Citation

Zhuang, Youlong and Lederer, Albert, "Generic Strategies for Business-to-Consumer E-Commerce" (2003). AMCIS 2003 Proceedings. 25.
https://aisel.aisnet.org/amcis2003/25