E-Branding Strategies of Non-Profit Organizations

Authors

Horst Treiblmaier, Vienna University of Economics and Business Administration
Arne Floh, Vienna University of Economics and Business Administration
Irene Pollach, Vienna University of Economics and Business Administration
Marcin Kotlowski, Echonet.at

Recommended Citation

Treiblmaier, Horst; Floh, Arne; Pollach, Irene; and Kotlowski, Marcin, "E-Branding Strategies of Non-Profit Organizations" (2003). AMCIS 2003 Proceedings. 24.
https://aisel.aisnet.org/amcis2003/24