Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology

Authors

Ashok Ranchhod, Southampton Business School
Raymond Hackney, Manchester Metropolitan University
Tamer Awad, The Arab Academy

Recommended Citation

Ranchhod, Ashok; Hackney, Raymond; and Awad, Tamer, "Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology" (2003). AMCIS 2003 Proceedings. 182.
https://aisel.aisnet.org/amcis2003/182