Recommended Citation
Muthitacharoen, Achita; Palvia, Prashant; and Brooks, Lloyd, "HOW ONLINE INFORMATION SEARCH INFLUENCES
ONLINE PURCHASING BEHAVIOR: A CAUSAL AND
EFFECT VALIDATION" (2002). AMCIS 2002 Proceedings. 75.
https://aisel.aisnet.org/amcis2002/75
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