INTRODUCTION OF THE MEANS-END CHAIN FRAMEWORK FOR PRODUCT DESIGN AND COMMUNICATIONS STRATEGY FOR INTERNET APPLICATIONS

Authors

Mark Heitmann, University of St. Gallen
Peter Aschmoneit, University of St. Gallen

Recommended Citation

Heitmann, Mark and Aschmoneit, Peter, "INTRODUCTION OF THE MEANS-END CHAIN FRAMEWORK FOR PRODUCT DESIGN AND COMMUNICATIONS STRATEGY FOR INTERNET APPLICATIONS" (2002). AMCIS 2002 Proceedings. 54.
https://aisel.aisnet.org/amcis2002/54