CUSTOMER WEB INTERACTION: FUNDAMENTALS AND DECISION TREE

Authors

Enrico Senger, University of St. Gallen
Sandra Gronover, University of St. Gallen
Gerold Riempp, University of St. Gallen

Recommended Citation

Senger, Enrico; Gronover, Sandra; and Riempp, Gerold, "CUSTOMER WEB INTERACTION: FUNDAMENTALS AND DECISION TREE" (2002). AMCIS 2002 Proceedings. 270.
https://aisel.aisnet.org/amcis2002/270