Development and Validation of Media Property Perception Measures

Authors

Alan Carswell, University of Maryland, College Park
Ritu Agarwal, University of Maryland, College Park
V. Sambamurthy, University of Maryland, College Park

Recommended Citation

Carswell, Alan; Agarwal, Ritu; and Sambamurthy, V., "Development and Validation of Media Property Perception Measures" (2001). AMCIS 2001 Proceedings. 36.
https://aisel.aisnet.org/amcis2001/36