Personality and Product Information Presentation in E-Commerce Environments

Authors

JungJoo Jahng, Rensselaer Polytechnic Institute
Hemant Jain, University of Wisconsin-Milwaukee
K. Ramamurthy, University of Wisconsin-Milwaukee

Recommended Citation

Jahng, JungJoo; Jain, Hemant; and Ramamurthy, K., "Personality and Product Information Presentation in E-Commerce Environments" (2001). AMCIS 2001 Proceedings. 265.
https://aisel.aisnet.org/amcis2001/265