Relationship Marketing and B2B E-Commerce: Redefining the Traditional Buyer-Seller Relationship in the Dynamic B2B E-Marketplace Environment

Authors

A. Salam, University of North Carolina at Greensboro
Lakshmi Iyer, University of North Carolina at Greensboro
Raj Srikantan, University of North Carolina at Greensboro

Recommended Citation

Salam, A.; Iyer, Lakshmi; and Srikantan, Raj, "Relationship Marketing and B2B E-Commerce: Redefining the Traditional Buyer-Seller Relationship in the Dynamic B2B E-Marketplace Environment" (2001). AMCIS 2001 Proceedings. 173.
https://aisel.aisnet.org/amcis2001/173