Electronic Customer Relationship Management: Benefits and Pre-Implementation Considerations

Authors

Geoffrey Lloyd, New Jersey Institute of Technology
Shannon Scullin, New Jersey Institute of Technology
Jason Allora, New Jersey Institute of Technology
Jerry Fjermestad, New Jersey Institute of Technology

Recommended Citation

Lloyd, Geoffrey; Scullin, Shannon; Allora, Jason; and Fjermestad, Jerry, "Electronic Customer Relationship Management: Benefits and Pre-Implementation Considerations" (2001). AMCIS 2001 Proceedings. 163.
https://aisel.aisnet.org/amcis2001/163