Recommended Citation
Cho, Namjae; Baek, Seungik; Shek, Sarah; Ryu, Kyoungmun; and Park, Sanghyuk, "An Exploratory Investigation of Player Loyalty to On-Line Games" (2001). AMCIS 2001 Proceedings. 160.
https://aisel.aisnet.org/amcis2001/160
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