A B-to-C Trust Model for On-line Exchange

Authors

Dan Kim, State University of New York at Buffalo
Yong Song, State University of New York at Buffalo
Sviatoslav Braynov, State University of New York at Buffalo
Raghav Rao, State University of New York at Buffalo

Recommended Citation

Kim, Dan; Song, Yong; Braynov, Sviatoslav; and Rao, Raghav, "A B-to-C Trust Model for On-line Exchange" (2001). AMCIS 2001 Proceedings. 153.
https://aisel.aisnet.org/amcis2001/153