Enhancing the Consumer Design Web Site Model through Integrated Public Relations Strategy

Authors

Richard McCarthy, University of Georgia
Jay Aronson, University of Georgia
Robert Petrausch, Central Connecticut State University

Recommended Citation

McCarthy, Richard; Aronson, Jay; and Petrausch, Robert, "Enhancing the Consumer Design Web Site Model through Integrated Public Relations Strategy" (2001). AMCIS 2001 Proceedings. 136.
https://aisel.aisnet.org/amcis2001/136