Franchising &#; a common organizational form for forty years &#; has always been virtual. This paper reports on some observations and outcomes of intranet implementation at three franchise organizations. Initial findings suggest that the ability to monitor and/or participate in franchisee-to-franchisee communications on the franchise organization’s intranet has potential to change franchisee-franchisor relationships, increase virtuality, and facilitate technology adoption. Research directions are suggested to learn how intranets and other technologies affect the virtuality of franchise organizations.