Abstract
This paper focuses on two research questions: (1) What assumptions regarding changes in online consumer behavior are implicit in the business models of retail ecommerce ventures? (2) Based on potential match between a business model’s assumptions and anticipated consumer response, what generalizations can be made about the potential success of retail e-commerce ventures? An interpretive framework that helps answer these questions is presented.
Recommended Citation
Dholakia, Nikhilesh; Dholakia, Ruby Roy; and Chiang, Kuan-Pin, "Behavioral Assumptions Underlying Business Models of Retail E-Commerce Ventures" (2000). AMCIS 2000 Proceedings. 148.
https://aisel.aisnet.org/amcis2000/148
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