Abstract
Uses and gratifications theory has proven useful in past examinations of new media innovations and customer adoptions and usage patterns, and this study builds from that research tradition to provide an understanding of consumer motivations for commercial Web site access and use. Preliminary results indicate that individuals are most motivated to access and use a site by the informational content the site provides as opposed to the experiential processes of browsing which might be enhanced or delivered through the site.
Recommended Citation
Stafford, Tom, "Antecedents to Electronic Commerce" (1999). AMCIS 1999 Proceedings. 188.
https://aisel.aisnet.org/amcis1999/188
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