Abstract
Miles and Snow (1978) identified four strategy types: defenders, prospectors, analyzers, and reactors. Their typology is used to propose a relationship between business strategy, information systems (IS) staffing orientation, and IS performance. Hypotheses predict that prospectors’ staffing orientation is external, defenders’ staffing orientation is internal, and analyzers assume an intermediate staffing orientation where they engage in less internal staffing than defenders and less external staffing than prospectors. IS performance is expected to be higher when defenders’ staffing orientation is internal, prospectors’ staffing orientation is external, and analyzers employ a combination of internal and external staffing. IS performance is expected to be consistently higher for these three strategy types than for reactors.
Recommended Citation
Johnson-Lindsay, Alice and Lederer, Albert, "Business Strategy, Staffing Orientation, and Information Systems Performance" (1999). AMCIS 1999 Proceedings. 139.
https://aisel.aisnet.org/amcis1999/139