Abstract
This paper describes a research model of assessing the customer behavioral intentions on the Web. This model combines information systems and marketing literature. Five propositions were proposed in the model.
Recommended Citation
Liu, Chang and Arnett, Kirk, "Assessing the Customer Behavioral Intentions on the Web: A Research Model" (1999). AMCIS 1999 Proceedings. 108.
https://aisel.aisnet.org/amcis1999/108
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