Abstract
The IS profession will soon be called upon to integrate multimedia into the mainstream of software design. Yet, usable guidelines to support this effort are only now beginning to emerge in the literature. This paper, supported by a laboratory study, provides initial insight into the impact of sound on information recall, especially as it relates to the gender of the user. The results of our study indicate that the advantages (or disadvantages) of sound-supported information delivery is significantly influenced by the gender of the user.
Recommended Citation
Spence, J. Wayne and Peak, Daniel, "The Impact of Sound on Information Recall: An Investigation of Gender Differences" (1998). AMCIS 1998 Proceedings. 35.
https://aisel.aisnet.org/amcis1998/35