Abstract
This paper argues that webmasters identify with multiple targets, including their organization, WWW users, and the webmaster profession. Because identification theory suggests actors make decisions favoring their identification targets, this issue has important implications for the WWW and its users.
Recommended Citation
Shaw, Thomas, "An Analysis of Webmasters' Identification Targets" (1998). AMCIS 1998 Proceedings. 34.
https://aisel.aisnet.org/amcis1998/34
COinS