Abstract

EDI forms a complex and inter-organizational innovation, hence, using the Innovation Diffusion Theory alone is found insufficient to study the diffusion of EDI across organizations. The Innovation Diffusion Theory is concerned with individual perception (pro-innovation bias and individual blame) while lack in organizational and inter-organizational perspectives of a diffusion process. The multiple perspective approach as advocated by Mitroff and Linstone (1993) consists of assumption surfacing technique and stakeholder analysis, which emphasize the perceptions of the participating stakeholders, is proposed to provide multiple ways of looking at the diffusion process. The approach which is meant for a study of an organization is slightly expanded to deal with the inter-organizational feature of EDI.

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