Differentiating Between Traditional and Electronic Markets: Toward a Consumer Cost-Based Model

Authors

Troy J. Strader, Iowa State University
Michael J. Shaw, University of Illinois at Urbana-Champaign

Recommended Citation

Strader, Troy J. and Shaw, Michael J., "Differentiating Between Traditional and Electronic Markets: Toward a Consumer Cost-Based Model" (1997). AMCIS 1997 Proceedings. 95.
https://aisel.aisnet.org/amcis1997/95