TAM and the World Wide Web

Authors

Albert L. Lederer, University of KentuckyFollow
Donna J. Maupin, University of KentuckyFollow
Mark P. Sena, University of KentuckyFollow
Youlong Zhuang, University of KentuckyFollow

Abstract

The purpose of this research-in-progress is to test the Technology Acceptance Model (TAM) with the World Wide Web as the users' application. The investigation will validate, extend, or refute TAM. It will thus help identify guidelines for developing and using Web sites

Recommended Citation

Lederer, Albert L.; Maupin, Donna J.; Sena, Mark P.; and Zhuang, Youlong, "TAM and the World Wide Web" (1997). AMCIS 1997 Proceedings. 258.
https://aisel.aisnet.org/amcis1997/258