Integrating Information Services With Marketing In Retail Banking: Key Indicators of Cross-Functional Integration in the U.S. Retail Banking Industry

Authors

Mark R. Nelson, State University of New York at AlbanyFollow

Recommended Citation

Nelson, Mark R., "Integrating Information Services With Marketing In Retail Banking: Key Indicators of Cross-Functional Integration in the U.S. Retail Banking Industry" (1997). AMCIS 1997 Proceedings. 169.
https://aisel.aisnet.org/amcis1997/169