Winning with Mass Customization and Electronic Commerce

Authors

C.-H. Sophie Lee, University of Texas at AustinFollow
Anitesh Barua, University of Texas at AustinFollow
Andrew B. Whinston, University of Texas at AustinFollow

Recommended Citation

Lee, C.-H. Sophie; Barua, Anitesh; and Whinston, Andrew B., "Winning with Mass Customization and Electronic Commerce" (1996). AMCIS 1996 Proceedings. 333.
https://aisel.aisnet.org/amcis1996/333