Coordination in Marketing Channels: The Effect of Information Systems.

Authors

Manoj Chandra, College od Business Administration, University of Illinois at ChicagoFollow
Aditya Saharia, College of Business Administration, University od Illinois at ChicagoFollow

Recommended Citation

Chandra, Manoj and Saharia, Aditya, "Coordination in Marketing Channels: The Effect of Information Systems." (1996). AMCIS 1996 Proceedings. 100.
https://aisel.aisnet.org/amcis1996/100