Growing use of patient-facing health information technologies (HIT) has contributed to increased prevalence of technology feedback in healthcare contexts. Although this feedback has potential to help users improve their well-being, prior studies indicate that its impacts on behaviour adaptation are inconsistent. Recent literature suggests that emotions and IT identity, or the extent to which one views technology as being integral to their sense of self, may have importance where technology feedback is concerned. The following research question is thus proposed: What are the relationships between emotions, IT identity, and behaviour adaptation in technology feedback interactions? A pilot study will be performed using a chatbot powered by artificial intelligence that provides feedback related to well-being. NeuroIS tools will be used to obtain physiological measures of emotions. The results will indicate how technologies can be designed to optimize behaviour adaptation by prompting positive emotions and IT identity in users.