Current approaches to the design and development of digital business models (DBMs) overlook the multiple, and sometimes conflicting, logics of actors with which the focal firm seeks to co-create value. The lack of integrating stakeholders’ logics into DBMs has potentially detrimental and unintended ethical and social consequences. By collaboratively conducting an action research project with a digital publisher and drawing on participatory and value-sensitive design principles, we develop a novel approach for designing DBMs that integrates actors’ multiple logics by design. We contribute to literature by introducing a new approach highlighting DBMs’ inherent social aspects and furthering our understanding of multiple logics’ role in DBMs. Practitioners gain a concrete DBM design method preempting conflict.
Engert, Simon; Horn, Viktoria; Draude, Claude; and Hess, Thomas, "Integrating Multiple Logics by Design? Developing an Approach for Designing Digital Business Models" (2023). ACIS 2023 Proceedings. 71.