Generative AI is a type of artificial intelligence that can create realistic and complex content and attracts a significant number of users. This study investigates the role of information privacy concerns within the context of generative AI. By leveraging on Multidimensional Development Theory (MDT) of privacy, this research-in-progress proposes a research model consisting of environmental factors, individual factors and interpersonal factors. An online will be conducted to assess the proposed hypotheses. Expected contributions are discussed.