Generativity is identified as the driver for digital innovation and platform growth by engaging a large number of actors with diverse skills. Generativity is also the signal of innovation, and it enables innovative process self-reinforcement, which leads the digital platforms to evolve in unanticipated ways. However, with the proliferation of generativity in the Information Systems (IS) literature growing, we find the understanding of generativity is inconsistent. We conduct a systematic literature review to clear the understanding mist and advance the understanding of generativity. Our study shows that generativity is a social-technical system in which social actors interact with each other by employing digital technologies. Generativity is not unequivocally positive to the digital platform due to the inherent tension but requires deliberate actions by the platform owners. Our study contributes to IS research by providing a comprehensive conceptual framework of digital platform generativity.