Gaining value from new, emerging technologies is a major concern for information systems researchers and practitioners. Prior research is unanimous in its argument that organizations need to develop capabilities around such novel technologies in order to leverage them effectively. In this short paper, we focus on the cognitive analytics technology. While it has attracted significant hype, the returns on investment in this technology have not been very impressive. This paper uses the resource-based view as a theoretical lens, interviews with domain experts, and a review of the academic literature on cognitive analytics to conceptualize a cognitive analytics capability. We identify the tangible, human, and intangible resources that underpin an organization's cognitive analytics capability. This research can potentially contribute to the academic literature on business value of information technology. It can also help organizations extract maximum benefits from their investments in cognitive analytics technology. Future avenues of research are also discussed.