From liking to not liking: A proposed experiment design to explore consumer perceptions of health wearable notifications
Despite the increase in the adoption of health-wearables, most studies have focused on intentions to use the wearables, with less focus on perceptions related to their use, particularly how consumers perceive the interruptiveness of notifications the wearables provide to alert consumers or state that requires their attention. Based on the argument that wearable notifications influence consumer perceptions, we propose an experiment to develop and test a hybrid model anchored in mere exposure theory that suggests an inverted-U-shaped distribution for notification liking, where familiarity with the notifications through repeated exposure drives increased liking, while habituation, fatigue, and notification satiation drive a simultaneous decrease in liking. We propose to test this model using a vignette-based factorial survey approach. Highlighting changes in consumers’ perceptions related to the interruptiveness of wearable notifications, we expect to contribute to IS research by adapting mere exposure effect and the literature that are currently focused on adoption decisions.
Hassandoust, Farkhondeh; Johnston, Allen C.; Ologeanu-Taddei, Roxana; and Akhlaghpour, Saeed, "From liking to not liking: A proposed experiment design to explore consumer perceptions of health wearable notifications" (2022). ACIS 2022 Proceedings. 60.