Digital business transformation has become increasingly important for organisations. Since transforming business digitally is an ongoing process, it requires an integrated and disciplined approach. Data Operations (DataOps), emerging in practice, can provide organisations with such an approach to leverage data and analytics for digital business transformation. This paper proposes a framework that integrates digital business transformation, data analytics, and DataOps through the lens of information processing theory (IPT). The details of this framework explain how organisations can employ DataOps as an integrated and disciplined approach to understand their analytical information needs and develop the analytical information processing capability required for digital business transformation. DataOps-enabled digital business transformation, in turn, improves organisational performance by improving operational efficiency and creating new business models. This research extends current knowledge on digital transformation by bringing in DataOps and analytics through IPT and thereby provides organisations with a novel approach for their digital business transformations.