Organisations that are less digitally capable are more vulnerable to the impacts of change. It is argued that organisations must enhance Dynamic Capabilities (DCs) and embrace Digital Business Transformation (DBT). However, whilst technology disruption and global competition impact both developed, and developing countries, most theories and implementations of DBT are derived from experiences in developed countries. Implementation of DBT in less developed countries requires an understanding of the current status of DBT, influencing factors and what adaptations are needed, in those contexts. The paper presents the conceptual foundations for ongoing research into how concepts of DCs and DBT are applicable to Indonesia’s Creative Industry Sector (CIS). The work has particular importance for Indonesia’s economy. Specifically, the paper provides a conceptual foundation for further research synthesized from extant DCs and DBT models. This current research suggests the importance of investigating how to bring theories of DCs and DBT into developing countries.