Continuous changes in the technology and the business landscape place high strain on managing knowledge in organisations. Prior researchers highlight a positive connotation with knowledge management competence and organisational innovativeness in a turbulent environment. However, the rapid changes in the market and technology landscape may exert an additional pressure on the employees and such pressures may ultimately hinder organisational innovativeness. Drawing on knowledge management and innovation literature, this research conceptualises a model that investigates this tenacious relationship between knowledge management competence and innovativeness specifically in turbulent dynamic markets, considering information systems development (ISD)-outsourcing as the context. Following a mixed method approach, this research expects to provide guidance for ISD-outsourcing vendors to manage innovation expectations, knowledge management process and performance of the employees in dynamic market conditions.