Addressing consumer food safety risks through transdisciplinary research efforts highlight the importance of leveraging the affordances of smartphone technology. However, existing smartphone apps are limited by having safe food management (SFM) information in silos, gaps in context-based user experience research and insufficient evidence that portrays comprehensive evaluation. This paper reports on a research, which aimed to investigate how the affordances of smartphone technology can be leveraged to enhance the provision of information and facilitate knowledge retention to improve SFM behaviours. The findings produce key recommendations for improving information campaigns that aim to enhance SFM behaviour. It reveals that emerging software design approaches should be leveraged while incorporating context-based design principles in apps for SFM information campaigns. It further reveals that consumers should be prompted with multiple cues to revisit SFM apps for knowledge reinforcement. Finally, it highlights the importance of a consumer-centric approach to the development of SFM information campaigns