The use of social media applications is receiving a growing attention from the local government agencies. This is because social media applications have the potential to offer many public values to those agencies as well as benefit citizens through enhancing public engagement and public services innovation. Despite the growth in the literature on social media, there is still limited understanding on how public value created through using various social media applications for local government context. To address this concern, we report on the development of a model to investigate public value creation using social media applications. The model is evaluated using a pilot case study at a large Saudi Arabian municipality. The model and empirical evidence together contribute towards establishing a theoretical foundation for research into the impact of social media applications for public value creation. In addition, council managers can learn useful lessons drawing on our findings.