Over the last few years, the number of organisations adopting business analytics (BA) has grown rapidly. Organisations adopt BA to gain better insights on their processes and structures that help them to make more informed business decisions. There are several studies that investigate how BA systems can improve decision-making, create competitive advantage and provide value. Mostly, the focus of these studies have been on the technical aspects of BA and its implementation in areas such as supply chain management, marketing, and finance. However, there is a lack of significant body of literature reporting on the impact of BA adoption on organisations. This study aims to develop a richer understanding of BA capabilities and organisational impact. Information processing theory (IPT) as a theoretical lens is used to investigate this phenomenon. This study will utilise an in-depth case study to provide rich explanations on the impact of BA adoption on organisations.