Abstract

The use of social media technology (SMT) has become a mainstream activity in private and business sectors. SMT is believed to be an important component of information technology in the public sector. Measuring the ability of SMT to interact with citizens to create public value is one of the key issues facing local government in their adoption of SMT. Merely having a social media icon on a webpage does not demonstrate usage of SMT, nor does it necessarily create value nor improve interaction with citizens. This study aims to research the public value of SMT, and specifically, how citizens perceive social media value in Queensland local councils. A sample of 20 urban and rural local councils that have the most experience in SMT for interaction with citizens and those that also have a large number of social media users was selected for a survey of their residents. This study aims to evaluate citizen perspectives on the public value creation of using SMT with local councils.

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