Value creation is increasingly relevant for owners of digital service platforms. These owners have two vital goals: increase their service base and sustain their service offerers. A key element in continuously accommodating these goals is value creation. While the literature on digital service platforms is growing, there is a paucity of knowledge on the value creation process in these platforms. Drawing on a qualitative study of Uber drivers in Denmark and Sweden, we synthesize Schumpeter’s theory of value creation to develop an understanding of the value creation process in digital service platforms from the perspective of service offerers. As such, our study proposes and contributes a value creation framework for digital service platforms that identifies 8 value sources and highlights resource combination and exchange in the process of value creation.
Zeng, Wanxian and Richardson, Alex, "Beyond 2D Product Presentation in E-commerce: A Literature Review" (2017). ACIS 2017 Proceedings. 35.