Consumers’ willingness to disclose and allow electronic storage of their personal health information (PHI) is critical to the successful digitization of healthcare. However, concern about privacy and potentially negative consequences of privacy loss (e.g., loss of jobs) can discourage PHI disclosure by consumers. It is thus imperative to identify and address key roadblocks from the perspective of consumers that may impede the progress of developing countries in digitizing healthcare. Toward this end, this research-in-progress integrates the privacy calculus model with procedural justice to investigate the willingness of individuals in developing countries to disclose PHI in order to receive care in contexts where the disclosed PHI is stored and used electronically. A comprehensive model is proposed to explain the determinants of consumer PHI privacy concerns and willingness to disclose PHI. We will test the proposed model using the survey method. Several theoretical contributions expected from the study are provided.