Location-based services feature in many information systems but attitudes to location privacy and their impact on transport app usage are less common. This paper builds on a use-case, the implementation of UniShuttle, a smartphone transport app developed by the authors, that provides users with real-time bus location and arrival information from an Automatic Vehicle Location (AVL) system. In return, the AVL system tracks and warehouses user interactions with the transport network. The paper describes a pre- and post-implementation survey of user attitudes toward location privacy, and how some app features of the transport app trade-off against privacy concerns.