Smart Home projects require product, service and business model innovation by organizations from multiple sectors. A considerable number of Smart Home projects, however, fail to live up to expectations and to commercialize their services. Business models that enable these projects have to be viable and feasible for the project as a whole as well as for individual involved providers. Moreover, the processes of involved providers have to be aligned, and exchange of information and value has to be well defined. In this paper, we propose three alignment domains that address the operational interactions between the involved providers. Based on a case survey it can be concluded that insufficient attention is paid to the alignment of Business Model as well as to Business Processes between involved providers, who are an essential to service innovation in a value network.



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