The lack of strong market growth in most Mobile Commerce markets indicates that improved functionality, affordability, and availability of mobile technology do not lead automatically to wide-spread adoption of these services. Therefore, developing an understanding of the factors that influence end-user (consumer) behaviour and acceptance of new mobile services is important at this early stage of the mobile evolution because consumer acceptance is a critical foundation for the continued expansion of the market for mobile services. In this paper we analyse and synthesise the existing literature which focuses on the factors that impact the adoption of mobile commerce services by individuals. We develop an innovative framework to guide this analysis and review 100 studies. Results show a clear imbalance in the existing literature and bias towards some types of adoption factors in favour of other equally important factors.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.